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Internet Everywhere

02

Mar

2009

Media Arbitrage

Internet Everywhere
The economic downturn provides marketers with media arbitrage opportunities. My direct response bias leads me to consider media from the following rules:

“Reach the widest possible targeted audience at the lowest cost.”
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02

Mar

2009

Here. Now.

Internet Everywhere

The scope of the Internet explosion is remarkable. The last 10 years (since roughly 1998,) marks an historical period in media. Today, some blogs have larger readership in two years than Time Magazine gained in over 100 years of publishing.

Yet the Internet lagged in a critical area – portability. Unlike a newspaper or magazine, the Internet stayed at home, or at best, became a 7-pound laptop compromise.

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